![]() ![]() A brand can make its products available through WeChat by creating a WeChat store. WeChat shops are ecommerce experiences embedded within WeChat. Receive a verification call from a WeChat representative who will review and verify your application. ![]() Pay the $99 USD verification fee to WeChat. ![]() Confirm your phone number via SMS verification.Submit the required materials from WeChat.Select your account type (in the case of an overseas account, Service Account will be your only option). ![]() You can start creating a WeChat Official Account by going to the WeChat Official Accounts page and completing the following steps: Users can then open either a service account or their subscription account folder in order to access articles published by brands. The customer service window lasts 48 hours from the moment the account receives the last message from that user. These messages will be considered “customer service messages” and will therefore not be counted into the account quota. These accounts are for corporations like Slack or Facebook.īoth types of accounts let you send an unlimited number of messages to any user who messages the account directly. They appear in a “subscription” folder that users have to open in order to see the latest articles. These accounts can post articles daily (one push notification per day) but are less visible than service accounts in your news feeds. It offers customer service, ecommerce, CRM, and API integration features. They are extremely visible but are limited to four push notifications per month. These accounts appear alongside “friends” for WeChat users. There are three types of WeChat Official Accounts that can be used for marketing: Instead, they appear in WeChat’s chat interface.Ī brand page on WeChat is called a WeChat Official Account. Unlike Facebook or Instagram, brand posts on WeChat do not appear on the main social timeline. How to use WeChat for businessīut how can you, as a brand, set up your own presence on WeChat? Here are the steps to follow, from setting up your WeChat account to marketing it to WeChat users. Tencent also has a minority stake in Snapchat, and it is an investor in several other tech companies, including Tesla, Lyft, and Reddit.
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